Top Tips On How To Track Popular Twitter Hashtags

If you use Twitter trending hashtags worldwide, it is important to know how to track the performance of your hashtags. Read this article for some top tips.

If you use Twitter trending hashtags worldwide, it is important to know how to track the performance of your hashtags. When you use Twitter hashtags, you are increasing engagement and reach on your social media content. Twitter hashtags are one of the most powerful social media organic strategies. However, to maximize the performance of hashtags, you should track your hashtags.

A lot of brands struggle to identify which metrics are most important for their brands and this can also be true of Twitter hashtags. With a lot of tools to use, it is very easy to see which hashtags your target audience is using and how they are performing and what other topics they are mentioning your hashtags with. This allows you to build the strategy of your content around what your target audience is interested in, rather than latching on to hashtags that are popular but have little relevance to your audience or brand. When you add hashtags to your tweets, you will be able to generate more engagement.

Important Twitter hashtag metrics to track

It is important to know what you need to look for when tracking which hashtag is working for your strategy. Here are some top metrics that can help you determine the success of your hashtag.

Reach

You should know the number of people who see the hashtag you are using. You can do this using a hashtag finder. If your reach is not very high, you are probably not using the best Twitter hashtags. You should try out some new tactics to increase the eyes on your Instagram posts, such as using third-party tools to find related hashtags that get a lot of attention.

Popularity

You need to know the popularity of the hashtags you are using. Twitter hashtags that are used often by people tend to be searched for often, so it is a very good idea to include Twitter hashtags in your post that have proven to be very popular. You want to ensure you are not spamming your followers with trending but irrelevant hashtags just to gain attention.

Interactions

You want to ensure that people are seeing your hashtags and even using them in their posts. You also want to ensure people are interacting with your hashtags. Posting your hashtagged content that gets people sharing and retweeting your hashtags will expand the reach of your Twitter campaigns.

Users

It is important to track who is using your Twitter hashtags. You should ensure that you are seeing users that are within the audience you are targeting and searching for the same Twitter hashtags that you are so that your message resonates.

Know the right hashtags to track

When it comes to tracking Twitter trending hashtags worldwide it is important to know that there are different types of hashtags that you will be using in your social media content. Some of the hashtags you need to track include branded hashtags, content hashtags, trending hashtags, event hashtags, ad hashtags, and so on.