Best Internal Linking practices followed by a leading Los Angeles SEO Agency

If you are up-to-date with your SEO research, then you must already be aware that internal linking is one of the most important strategies for improving your SEO rankings. Internal linking helps visitors in navigating your website and it enables search engines to crawl your website and index it. Additionally, it also helps in spreading link equity and creating a hierarchical structure.

Internal links also help you in keeping your visitors engaged as they click through your pages. This can also have a positive impact on your conversion rate. Thus, it is not surprising that many businesses are keen on hiring Digital Marketing Los Angeles companies for improving their link building strategy.

Internal Linking Practices You Must Know About

There is no denying that internal linking is important not just for search engine optimization but also for enhancing your user experience. Hiring a Los Angeles SEO Agency is one of the best decisions you can make when it comes to internal linking.

Most leading agencies have prior experience in helping businesses and they also possess the right expertise. The following are some other internal linking tips that can be beneficial for your website:

1. Add Internal Links on Every Webpage

Adding internal links on every single page is one of the most effective internal linking practices. This prompts users to keep exploring your website. You can make use of navigational links that direct visitors to pages that have your contact information or you can also use contextual links that promote related blogs.

When you use internal links on every single page, you create connections between different pages and make the content available to both visitors as well as search engine crawlers.

This will also help you in avoiding any confusion regarding the hierarchical structure of the website. While there isn’t an ideal number of internal links that you must include on every page, making use of a reasonable number of links is recommended.

2. Position of the Internal Links Matter

In order to ensure that the link value is distributed evenly across your website, and that users are actually able to follow your links from one page to another, you must place them strategically across your website. Make sure to include internal links in your website’s main menu, in the site footers, and as breadcrumbs.

This will enable visitors to seamlessly navigate your pages. You can place the links within your content that is ‘above the fold’ to see a high number of click-through rates. You can also make use of CTA buttons for adding links. Your Los Angeles SEO Agency will be able to tell you about the best position for placing your internal links.

3. All Your Links should be Relevant

Your internal linking shouldn’t just be a marketing gimmick. When deciding which internal links to choose, make use of the ones that truly add value to your content and make sense contextually. For instance, if you post recipes on your website then linking a blog post about a dessert recipe to a blog post discussing a weight-loss recipe will be quite counteractive. Search engines today also factor in link relevancy when they evaluate websites.

Conclusion

Lastly, you also need to ensure that you review your internal links regularly. Conducting regular audits will help you in improving your overall link-building strategy. Make sure to hire a leading SEO Company in Los Angeles for creating a truly robust link-building plan for your website.