Tips to Manage Reputation for Your Multi-Location Practice

Today most businesses thrive because of their reputation. Whether it is a high-end fashion luxury brand or a healthcare institution, digital reputation can make a huge difference. Especially in cases of surgeons, dentists and/or testing centers.

People who visit them need to not only trust them wholeheartedly but it also largely affects their budget. Thus, it is not surprising that before visiting healthcare professionals, most people make sure to read reviews online. Thus, paying attention to the online image of your dentistry, especially if you are just starting out is even more imperative. As a dentist, dental reputation management should be one of your top priorities.

It could be that you offer the best services in the locality or perhaps even the entire town. And it is possible that you do so at minimal rates. But even then, your dentistry seems to attract no new customers. One of the major reasons could be the lack of your online presence. Dental review management is as important today as your skills as a dentist. Moreover, if you are heading a multi-location practice, make sure that all your branches are represented well online.

3 Ways of Effectively Managing Reputation

Online reviews can make and break your reputation and can largely affect business. Hence, here are some ways to manage the reputation of a multi-location dental practice:

Optimize the Use of the GMB Feature

Google My Business (GMB) is essentially a multi-featured and free business listing that allows customers to find out about the stores, businesses and/or services being offered in their locality. Having an updated GMB listing is one of the best ways of reaching customers.

Make sure that your listing has the correct name of your business, location, the right contact details, the operating hours as well as all the services provided by your business. Moreover, you can go a step ahead and consistently post content, promotions, pictures and other such useful information to enrich your GMB listings.

Responsibilities and Roles

When it comes to multi-location practices, there are two ways that online reputation can be managed. In certain cases, it’d be sensible to let each location manage its own online presence. This ensures that each location has access to direct feedback and is capable of rectifying negative feedback at the earliest. However, this can lead to inconsistencies in the overall brand imaging.

On the other hand, it can all be managed centrally but that’d lead to delayed rectifications and might make the messaging look automated. However, the disadvantages can easily be addressed by working together as a team and coming up with a cohesive dental online marketing strategy.

Consider a Dental Reputation Management Agency

Given the advancements in online marketing and digital platforms, as well as the high frequency with which the rules to remain at the top change constantly, it might be simply impossible to keep a track of everything along with managing multiple locations. Your specialization is (and should be) dentistry. It is understandable that managing all of this alone can be a task. So, hiring a dentist online reputation management agency could help you in staying ahead at all times.

Also Read: How to Attract More Patients Using Social Media?

Conclusion

Multi-location practices have the potential of reaching several patients at the same time but only if people are actually aware of them. An online presence will ensure just that and make sure that you stay ahead in the competition.