How To Use Instagram IGTV For Business Marketing

IGTV can be recognized as a disruptive technology introduced by Instagram to convert orthodox TV experience into an updated and modernized mobile video viewing experience. YouTube is already popular for offering mobile video viewing experience. As per the industry data, watching TV among young people has decreased around 40% recently. YouTube, IGTV, and various OTT platforms are mainly responsible for the dip in viewers' numbers for the TV channels. By 2021, it is estimated that 78% of mobile users will watch videos on mobile on different platforms. Among these platforms, IGTV is going to be a major player.

Using IGTV For Business Marketing

Anyone on Instagram can create an IGTV channel. Both business and personal accounts can open the Instagram channel. One can upload long videos on Instagram IGTV channel. Typically, the video length can be found between 10 minutes to 60 minutes. However, Instagram says that there is no time limit for the videos. You can publish videos as lengthy as you want. Having an IGTV channel is useful for Instagram marketing through Instagram hashtag generator. Through Instagram videos, you can engage more people on your Instagram page.

If you are thinking of having your own Instagram IGTV channel, you need to know a few tips for creating engaging videos. Here are some of the tips for you.

Create A Video With A Hook

Most of the Instagram users are comfortable with watching short videos on this social media platform. When you post a long video on IGTV, viewers become skeptical of the content of the video. It would help if you conveyed that watching the video is worth the time of the viewers. To convince viewers, you need to write a short description of the IGTV Instagram video posts with an Instagram hashtag generator. The description should give a crisp and informative overview of the content. Viewers must know what they can expect from the video. In the description, you can mention a few important points so that viewers get a proper idea of the video's content. These points are:

1.Mention people who should watch the video.

2.Explain why a person should watch the video.

3.Benefits of viewing the video till the end.

Make The Video Short And Crisp

Just because Instagram gives no time length for the videos, it does not mean that you should post an unnecessarily lengthy video. Keeping the videos short, crisp, and informative is important rather than creating a long video. Your video should be long when it is required. Otherwise, videos should be kept as short as possible. For businesses, IGTV is a great platform to post promotional videos. The thumb rule of creating promotional videos remains the same for the IGTV platform too. Keep the video informative, short, and engaging to get more business leads through the videos.