Business cards serve as a means of communicating effectively with another person. Consequently, a business card should reflect the spirit of the company with all necessary information well-organised in a relatively small space. The essential elements that should be considered when designing a business card include what is to be communicated, how, and to whom it is to be communicated.
Contrary to popular misconception, designing a professional business card does not require lots of efforts and with online platforms and business cards solutions providers, persons with little or no experience in graphics can have their cards come up professionally.
Some of the factors to consider when creating a business card to ensure that it comes out as desired and relays the intended message of the business or designer are highlighted below.
The recipient of the business cards is one of the most important factors to be considered when creating a business card. Therefore, it is important to ensure that the content on the card communicates the desired message to the potential recipient of the card.
Brand and colour
Another tip to consider when designing business cards is the design of the business logo as well as the colour to use for the logo and the card. The colour and logo should be captivating and be a reflection of the company. The adopted logo should be suitable for use for the corporate identity as a whole, which will include letterhead, business cards, and pads amongst others. While there are a plethora of online platforms that allow users to create logos for free, it is advised that the service of a professional graphics designer is hired to ensure the best possible result is achieved.
Brand integration is another important part of designing a professional business card as it is imperative to have all the necessary information such as name, address, and contact details on the card. Other information that should be on the card is the business website and status of the employee.
With tons of fonts available to businesses to choose from, selecting the most suitable font can sometimes be a daunting task. Therefore, it is advised that the font that is chosen shown be sized in a manner that it ensures good readability. Attention should also be paid to the spaces between the letter and the lines.
The average size of a business card ranges between 8 x 5cm and 9 x 5cm. therefore, it is important to consider the available space and how to effectively organise the content of the card when designing a business card. It is also worth noting that there are less traditional card formats measuring 5 x 5cm.
The orientation of the card can also be chosen, which is also dependent on the organisation of the space.
Regardless of the dimension or font used when designing a card, the primary goal of creating a business card, which is to communicate a message, should not be forgotten.