How Email Marketing is Important in 2019

The most inexpensive of marketing strategies, email marketing can be incorporated into any form of business. It was, still is and will be the most powerful and effective way to reach out to users. More than 4 billion accounts live, it's predicted to cross 5 mark in no time.

In 2019, Email marketing has known to be customer experience marketing. Email programs are tailored to customer actions and communications are based on the interests of the users. Email content has improved significantly with infographics, illustrations, visual maps, and gifs. A wide range of email metrics tools is also available so that the strategies could be implemented in real time and performance optimized to drive traffic and boost sales.

The future is exciting with many prototypes in development such as audio speech and AI driven campaigns. Let's find out the importance of email marketing and how it will look like in the next decade.