How to Use Mobile Geo-location Successfully to Reach Your Target Audience
One of the four Ps of marketing stands for ‘Place’. Your marketing strategies will only be successful if your product is placed strategically. In the world of online business, this place refers to the geographical proximity that your target market belongs to. For higher conversion rates, it’s essential that your ads reach the right people sitting in the right part of the world. According to the Fortune, geo-location has become an important buzzword in marketing!
Let’s say you’re a company that offers gardening solutions in Los Angeles. Even if your digital ads enjoy massive viewership in some part of London, it won’t be of any importance. We’re here to tell you how you can use geo-location to further personalize your online advertisements.
Use of geo-location specific keywords
A customer would get more specific results if they search the internet for “best gardening solutions in Los Angeles” instead of just “best gardening solutions.” This is called keyword advertising. To incorporate more effective keywords in an online ad is one of the five successful marketing tools according to the Forbes. You can also optimize the search and make it more specific by adding zip codes, names of famous landmarks, most visited places, or local terminologies.
Geo-Conquesting
Instead of showing ads to mobile users who are in your vicinity, this technique allows you to show your ads in the competitor’s geographical vicinity. Studies have shown that geo-conquesting is more effective that targeting customers in your own location only. This method is particularly effective if your business has a physical location of its own. Another study reveals that this method is particularly important because customers tend to spend a lot of time on their phones. Showing those ads to customers within your own geographical proximity puts sales of your other products at risk—a process known as cannibalization.
Use of click-tracking software
A click tracking software gives out a lot more meaningful information than just the number of people visiting your website. While geo-conquesting is only possible if you seek help from a relevant agency, software is a lot more self-manageable. What this software does is it sends visitors to specific pages based on their geo-location. So if you provide gardening services in Los Angeles this software will automatically direct residents of Los Angeles to the webpage where your ad is placed. This link tracking software is affordable and quick in terms of analysis generation.
To optimize your ad reach by making it more location-specific, get your hands on clickmagick. It makes sure your ad reaches the right audience. If you don’t see a considerable increase in your revenues, we won’t charge you a penny! Sign up for a free trial now.
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