Why Squarespace to WordPress Migration Is Important

Is migration from Squarespace to WordPress a good idea?

While Squarespace is one of the best blogging platforms and an easy to use tool to develop websites, it has quite a few restrictions and limitations – in terms of features, customization options and SEO settings.

In contrast, WordPress development offers the flexibility and control you need when it comes to managing your website. So, if you’re struggling with Squarespace or are looking for a customizable and featured-packed website development platform, implementing WordPress is undoubtedly a great idea.

This article discusses the importance of WordPress migration from Squarespace.

Both Squarespace and WordPress offer you a platform for website development but they are different in many ways. Squarespace is best for you if you need a professional-looking website in no time, without getting involved into coding stuff. However, WordPress must be your choice if you’re a visionary who knows that your website will evolve with time.

According to W3Techs, WordPress powers 35% of all the websites on the Internet, including those without a content management system (CMS) or with a custom-coded CMS.

Over one-third of the web… That’s huge!

While WordPress started as a blogging tool, it has evolved throughout the years as a powerful website building platform and a robust content management system (CMS).

With that said, let’s dive into the key reasons that explain why switching from Squarespace and moving to WordPressis a wise choice

Flexibility & Customization

Although Squarespace is beginner-friendly, it operates as a closed ecosystem and sacrifices a good amount of flexibility.

On the other hand, the WordPress is an open source platform that can be endlessly modified, customized, and extended to develop custom themes and plugins.

Site Structure

Squarespace is not suitable for large or complex websites with multiple levels of navigation. In fact, it only allows you to create 'flat' websites.

With WordPress, you can create a website with multiple levels of navigation. This makes it perfect for large websites. Moreover, you can also use WordPress for multiple sites, as you can manage them from the same installation without paying more (if you are self-hosting).

Website Hosting

As Squarespace involves a hosted environment, it maintains tight control over most of the aspects of your website and limits your ability to make changes and import tools. Furthermore, as Squarespace owns your website content, it limits your ability to export that to another host (in case you decide to leave).

Alternatively, you can download the self-hosted version of WordPress (i.e. WordPress.org) and host it on any platform of your choice (such as Bluehost and HostGator). The host has no claim your website’s content, and you can add as much pages or posts as you want. Here, you can register the domain name independently, or through your host, and can export your content to another provider whenever you want to.

Multilingual Functionality

At any point in time, you may need to translate your website in multiple languages.

In such cases, WordPress is much better solution than Squarespace. With WordPress Multilingual plugins or WordPress Multisite feature, you can create multiple versions of your website in different languages.

SEO

Squarespace has built-in search engine optimization (SEO) tools to boost your website. This includes indexed and searchable pages, automatic tagging, canonical tagging, clean URLs, automatic Google Sitemaps, and more.

However, it is much harder to add rich snippets to your website. Also, you lack the ability to organize related content into content silos, use breadcrumbs, and modify link anchor text. These things are very important from the SEO perspective.

WordPress is recommended by digital marketers as the gold standard when it comes to creating SEO-friendly websites. The best thing is that you download & install some of the most popular SEO related plugins on like Yoast.

Plugins! Plugins! Plugins!

WordPress clearly beats Squarespace when it comes to plugins. It has a vast repository of over 54,000 plugins.

As a matter of fact, you can find practically any feature you could possibly need with plugins, including anything from form and pop-up builder to security and e-commerce.

Bottom line

Your Squarespace website may look visually appealing and is easy-to-use, but it has too much of limitations when compared to WordPress. With WordPress, you can do practically anything you want. That’s why there should be no second thoughts if it is about migrating Squarespace to WordPress.

Make sure your WordPress migration is carried out seamlessly. For this, hiring a wordpress development company is a smart choice as you get professionals to perform your migration and your team can focus on the other core business tasks.