Rebeca Linda

SEO vs SEM: A comparative study for generating Traffic to your Website

Are you confused between the option of SEO and SEM in order to generate traffic to your website? As you know an effective marketing technique can take your online business to a higher position than current situation. If you compare SEO vs SEM, both are two different ways to get traffic from search engines like Google. While traffic from SEO does not cost you money, on the other hand you need to pay money in case of SEM.

Considering your business, it would be wise to use both procedures, which rely on your particular business verticals and audience. Most of the online businesses are using both SEO as well as SEM strategies to maximize their profits. SEM is a broad term which stands for Search Engine Marketing and Pay Per Click or PPC is the most common form of SEM advertising that business owners around the world commonly use.

Difference between SEO and SEM

SEO is influenced by various factors among them content is one vital ingredient. For instance there are particular words commonly known as keyword that are more than once added to the content to influence a web to page rank among the other sites in SERP ranking. On the other hand, PPC is a part of the promotions that fast moving towards the content and produces leads. In both cases, the principal goal is to get more traffic that SEO produces natural activity while PPC, as the name proposes, requires a specific amount of money each time in order to get potential leads from the campaign.

As you know SEO is a long term process and it takes time to notice the result in terms of traffic to the website. On the contrary, with SEM or PPC, you can get traffic almost instantly whenever the campaign is started. In SEO you will continue to receive traffic even after you pause the campaign. On the other hand you will stop receiving traffic whenever you terminate the PPC campaign. Depending upon your exact requirement, you need to opt for SEO or SEM campaign to gain maximum ROI. Or else, you can use both campaign simultaneously.

Using SEO along with PPC

Now comes the most interesting part of this blog post. One can't deny the fact that PPC and SEO both are very powerful marketing strategies. Each has various benefits when used individually. Alternatively when you use both methods together, it can boost overall website performance greatly. There are some particular situations where the two diverse strategies complement each other and form a strong marketing strategy. The combination of SEO and PPC gives you a superior opportunity to rule both the natural and paid outcomes. This will likewise offer a shot at building up a definitive position in your specific industry.

Using both SEO and PPC may not be a new trend but could be really effective one considering your exact situation. Your overall internet marketing strategy can turn out to be very powerful if you can use both SEO and PPC simultaneously. However this can be a real issue when you don’t have enough advertising funds to run PPC campaign. In that case you use your own fund or take some part of your website profit to run the SEM campaign. Whatever you do, make sure your ROI is always positive while running SEO and SEM campaign.

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