Getting Started as a WordPress Restoration Business

Here is a list of the most common categories when starting a WordPress maintenance business.

Hosting and domain registration

If you are arranging to host a client on behalf of the client, charge for it. Add a margin on top of the cost of hosting and domain registration.

Security

Site security is a big issue everywhere for sites that maintain bad sites. Security setup and ongoing surveillance are invaluable for small businesses that cannot hire full-time security staff.

WordPress Maintenance Business Monitoring

Backup

Backups are a must for any website, but clients are often reluctant to do so themselves. They are afraid of doing something wrong.

WordPress Update

Updating WordPress regularly is a fact of life. It's easy to click the update button, but it's hard to understand the process and deal with the unexpected. For example, checking for updates before deploying to a staging site in production is a step you may be unfamiliar with to your small business clients.

Design and development opportunities on an existing site

There is a considerable demand for this type of service from the WordPress maintenance business. Tweaks are much more minor than building an entire area (again), and some designers/developers don't see a return to such work. Their business is not done for that. This is an opportunity for you. The wordpress maintenance package must be according to the market value.

Technical support and troubleshooting

You can spend time researching and solving problems in your plans. The scope of what you cover (e.g., domain issues, hosting, WordPress core, themes, plugins) will depend on what you are comfortable with.

Content changes

Even with CMS like WordPress, content updates can take a long time. Your clients may have a reason to pay you to work instead of working for you.

Content creation

What if your client is struggling to create content for their website? Content creation takes your service to another level, where you are now providing new assets that help grow your client's business.

Email Marketing / Newsletter

Email marketing is a big pain point for many small businesses. And opportunity. Once you become aware of the tools available (such as Goddard Email Marketing), your client will need to campaign overtime to get value from them. Campaign landing pages will likely be on the website, so this is a natural extension of your already managing property.

Social media management

This is another offer that contributes to your client's growth. If your client has a social media presence but is struggling to maintain it, you can take steps to help.

Online advertising

You can also offer packages that include managing your client's paid campaigns on social media, search and display networks.

Analysis

Clients want to know how well things are doing. Reporting your client's site performance - translating complex statistics into understandable pathways and practical advice for your client to follow - can be very important.

Consultation

Running a business can be difficult. If your service includes consultation time to call your clients and ask for advice, you can become a reliable consultant and resource. It's just the tip of the iceberg, and there are plenty of options to follow.

So how do you decide which services to offer in your WordPress maintenance business? Try to answer these questions for yourself:

Is this an ad service for existing project clients? If you are in the business of maintaining WordPress with existing customers, you better understand what help they need. You can be a consultant and use ongoing relationships as a source of additional project work.

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