Selling With Social Podcast
As consumer behavior changes, so do the marketing strategies! Today’s buyers are hungry for information. They not only want information but they want it to available instantly. They are also looking for data availability at timings of their convenience. It is due to these reasons that content sharing in the form of video blogs, infographics, podcasts, etc. has become extremely popular. Marketers are now successfully selling with the social podcast as they can connect to a large customer base easily.
Let’s, first of all, bring some clarity into what a podcast is?
The dictionary describes podcast as “a digital audio file made available on the internet for downloading on to a computer or mobile. typically available as a series, new installments of which can be received by subscribers automatically.”
The meteoric rise of podcasts can be judged by the fact that there are over 700,000 active podcasts currently with over 29 million episodes, including content in more than 100 languages! (Source: https://musicoomph.com/podcast-statistics/)
Now let us take a look at social media behavior of podcast listeners-94% of the total podcast listeners are active on at least one social media channel! (Source: https://musicoomph.com/podcast-statistics/) And, stats also reveal that podcast listeners are more likely to follow brands and companies on social media. Therefore, we see that selling with the social podcast has a great potential and organizations should invest in it!
Social Podcasts offer several benefits to marketers:
1. Easy to create
They are easy to create. Creating a podcast does not require any technical expertise or expensive equipment. You can create a podcast using a good quality microphone and headphones. The software for editing is free and simple.
2. Offer a wide reach
You can easily create a podcast and connect with a wide audience. You can share it on social media and your target audience will subscribe to it. With the high number of social media users currently, your podcast is sure to find its audience.
3. Effective in engaging the audience
Podcasts are effective in engaging the audience. This is because the listeners subscribe to a series and listen to the entire series.
4. More effective than written content
We are living in times where we are flooded with content from all directions. As a marketer, you may face competition in reaching your written content to your target audience. However, audio content in the form of podcasts comes as a refreshing change for the audience and is easier for them to connect.
5. Help in Increasing traffic
It is easy to increase your traffic with podcasts. This is because your audience may recommend your podcasts to others increasing your reach.
6. Lead to conversions
Podcasts help build relationships with the audience because they are easy to relate to. The listeners begin to trust the speaker and the brand as they continue to listen to the series. This relationship can eventually lead to conversions.
7. Enhance the Public Speaking Skills
When you regularly create podcasts, you grow as a speaker. You will develop a natural, free-flowing way of speaking which will benefit you in case you are required to speak at any public forum. Although not exhaustive, these are some of the benefits offered by podcasts to social marketers. Podcasts are popular among listeners as they can listen to them on the go. They can listen to podcasts while driving, at work, at the gym, etc. And, they do not need to take out time to read the content.
However, for effective selling with social podcasts the marketers should bear a few factors in mind:
• Just like any other type of marketing, they need to research their audience and find out their needs and create podcasts relevant to their needs.
• Create a series of podcasts that are on the topics of interest of your audience and are related.
• Make sure that the content is presented interestingly.
• The duration of the podcast will depend on the topic.
• Check the social media channels your audience is active on and share your podcast on the relevant channels.
In Conclusion
Selling with social podcasts is an opportunity that marketers need to capitalize on as this marketing technique has a huge market and a great potential.
