People still ask me about scraping and its importance today

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Use it before it ceases to be an enabler of competitive advantage. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. You need to make more use of your unique selling point and brand identity than ever before.

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. We are farmers, not butchers. All internal links on your website should be valid and working. For tools, take advantage of all free tools provided by Google, such as:

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Most SEO consults cover a local area. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level.

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think. Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the best timing. If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed.

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching?

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. If you think it’s hard to be on top at the moment, just wait until five years from now! Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof.