Is SEO and Digital Marketing Dead?

There is a lot of buzz going around that digital marketing is dead or about to die. This came about because Google took the initiative and launched AdWords, a pay-per-click advertising program. At first, it was met with criticism because many experts claimed it would hurt SEO. If this happens, how does that affect the small business owners? Let's find out.

First, let's look at what digital marketing is not. It is not dead or dying. The fact is, digital marketing is still alive and kicking in the same ways as traditional marketing. This includes pay per click, SEO, social media and video marketing.

Pay per click is not dead. Many traditional marketing gurus had tried to do this with their ad campaigns but failed. If someone clicks on your advertisement, you pay Google. Not all people will click on your ad, but those that do can lead to conversions. This is great for your business because you are reaching a targeted audience.

Organic traffic, which comes from search engines, is not dead either. It is still the best way to drive traffic to your website and lead to sales. Organic traffic comes from link building, social media, article marketing, blogging, etc... These techniques can be used by any digital marketing expert to get free targeted leads.

The big difference between the two is the source of the traffic. Traditional marketing comes from the masses through media like television, newspapers, magazines, etc... With digital marketing, you get your traffic from online sources like blogs, article directories, social media sites, etc...

Experts in the field are saying that the reason digital marketers are dead is because they have lost the battle. Traditional digital marketing is all about gathering leads and converting them into sales. It has also been said that traditional digital marketing is not effective if you do not have data privacy. You need to ensure that your data is secure from anyone who does not have authorization to have access to it. Experts say that without data privacy, you cannot truly understand your customers. With the rise of social media, more people turn to their mobile phones when they go online.

If you do not have a funnel to bring customers to your website, you will not make money. A funnel is the bread of your online business. You need a funnel in order to succeed. You need to build your list and then you need to follow up with them on a regular basis. With no follow-up, you will have a hard time getting future leads because they will assume you are not working anymore. With no funnel, you will not be successful unless your list has a lot of names.

You have to follow up on those leads so that you can develop a relationship with your future customers. Most of the time, you will be able to use that information later on to market to them. If you are still using traditional marketing techniques, you should strongly consider changing to a more affordable and effective type of advertising like Bro-Marketing.

This is more effective because it involves paid traffic but it is cheaper to do. In conclusion, the experts say that digital marketing is dead because there is a new trend coming in called Bro-Marketing which is a mix of traditional internet marketing and modern digital technology.

What exactly is Bro-Marketing?

It is an online method that includes pay per click, affiliate sales, and lead generation. All of these methods are combined to create one powerful tool, known as the Bro-Marketing funnel. The best thing about this method is that you do not need much money to start and the profit will come from the effort you put into it. If you are still struggling to find ways to make your business more profitable, you should consider using the Bro-Marketing technique.

The biggest problem with digital marketing is that people still think it is working just like traditional offline marketing techniques. It is very hard to get past the mental association of business with lead costs and marketing with numbers. There is nothing wrong with using the traditional forms of marketing, but if your goal is to become profitable on autopilot, Bro-Marketing is the way to go. With Bro-Marketing, you will only need to invest your time once, and your profits will explode thanks to the powerful benefits of making money while working smarter. In other words, there is no reason to ever stop working.

So is digital marketing dead? In many ways, it is, but only because the competition is getting pretty fierce. However, there are some effective online marketing techniques you can incorporate to skyrocket your online profits even further. Once you master these tricks, you will see a dramatic increase in your profit ratio.