Making a website which functions smoothly and appeals large masses is an essential part of the marketing strategy of any business enterprise. Only when the website is easy to navigate and is visually appealing, will people feel like staying on your website for longer and this increases the chances of them buying your products or services.
The four main principles which ensures that a website run smoothly are,
The website pages must have a clear and specific purpose.
It should be aesthetically pleasing.
The content on your web pages must be original and relevant to the products and service which you are offering.
The navigation within your website must be clear and easy.
What Makes Your Website Run Smoothly and be Loved by all
1. Visual Aspects
The visual aspect of the design of your website matters a lot. When your website is visually appealing, the time spent by the visitors on your site increases, this increases the chances of conversion. You may wonder about how you can achieve this?
Branding is a critical part of your business enterprise and designing it and representing it in the right way can do wonders. Even the tiniest fragments of your brand including the font used and even the effects can drastically make a difference in the perception of our brand in the minds of your target audience. Whenever you make a choice of font, you should focus on the readability of the font. No more than two fonts and no more than three colours should be used in the web pages.
You must include relevant images wherever necessary. While doing so, you must make sure that you are finding and designing the images by keeping the main purpose of your product in mind.
2. Technical Aspects
The first and foremost thing which you must keep in mind is that your website must play well on any screen including the laptops, mobile as well as tablets. These days smartphones and tablets are used more than the laptops or PCs and this is why having a responsive/mobile friendly website is very important to improve the overall user experience.
Apart from this, your website should also load fast! Several surveys have reported that the majority of the people abandon a website if it does not load in 2-3 seconds. Even if a visitor patiently waits for your site to load slowly, the chances of them recommending your website or themselves returning back to it is also very less.
Another major aspect which plays a massive role in gaining the recognition which your site deserves is SEO or Search Engine Optimization. SEO simply means to optimize the content of your website in such a way that it shows up on the popular search engines like Google. When it is done right, it can drive the improvement in the traffic to your site without any major effort from your end, if not, nobody would even know that your website exists.
The website structure should be in such a way that all the parts of it can be navigated easily. There is a simple rule that every page on your website must be accessible in less than three clicks.
If the two aspects mentioned above are taken care of and a good website is created, the website tools can further enhance it.
Live Chat is a website tool which can be seen on several websites these days. They aid in providing excellent customer service to all the potential buyers who are visiting your website.
If you are looking for an eCommerce website development, a website tool like Conversio would be great! What this tool does is, it sends an automatic email to the customers who have abandoned their cart after adding the products which they need. With a tool like this, product recommendations and newsletters can also be sent automatically.
There are several other website tools as well which can essentially improve the overall appeal of your website and also ensure that the processes on your website run smoothly without any complication.
So basically, your website works like a business card for all the potential consumers. By ensuring that the navigation on your website is smooth and that it looks sharp visually, more number of people would be interested in seeing and buying whatever you might be offering.
However, when you are not that experienced in the web development field, you may not be able to achieve more than half of the things mentioned above. For this, you would need proper assistance from a professional.
This is when you should turn to Spark Studios! We are a website design company who excel in curating some of the most powerful WordPress website and eCommerce website designs. Make use of our services and experience the increase in the flow of traffic instantly. If you have any queries regarding your website and how you can develop it for your benefit, contact us and our team would guide you through the entire process.