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These days, marketing automation is one of the most important principles of online advertising and helps you to do more in a short time, so it can save you time and money in marketing. It is considered attractive.

What is Marketing Automation and what does it do?

It can be time consuming and difficult to run many routine and repetitive marketing segments such as email marketing, posting on to buy social traffic and even advertising campaigns based on specific and precise segments on a daily basis. Automated marketing not only increases productivity but can also create a more personalized experience for customers. Marketing automation can do just that.

Ideally, marketing automation is a combination of software and strategy that allows you to send personalized and useful content to your customers and create an enjoyable experience for them (for example, automatically sending a birthday greeting message).

For example, in a garden, every plant needs fertile soil to grow, seeds need to be planted, and to grow this seed, we need water and light, and it is impossible to maintain all the seeds with different conditions and manually. A good marketing automation can turn leads into customers and buyers of products and services. But automation does not end there, but also plays a key role in maintaining the customer relationship with you. Marketing automation reduces friction and speeds up work, as well as improves and maintains customer relationships.

Automated marketing

Due to the popularity of marketing automation among digital marketing experts, the misconception that marketing automation can overcome any slowdown in the marketing path has increased. Marketers do not try to create leads as well as attract the audience, thinking that marketing automation solves all the problems, and instead of creating new entries, they buy different lists of email addresses. This is not the right solution to your business problem and can not build a long-term relationship with your customer.

How does marketing and sales automation turn an interested audience into a customer?

If your audience comes to your site during their internet searches and downloads a product brochure, a pdf or a video from your site, your crm system can use this information and customer activity history to create and continue Have a good relationship with the customer. For example, send an email to the person and thank them for downloading the product and introduce similar and related products available. This email is sent based on the information we have from the customer. You can ask the recipient for the email address, name or number when downloading various files, and with the help of this information, complete the field of communication with your future customer. Subsequent emails are scheduled and sent automatically based on the recipient's behavior, and this process can turn a simple viewer into your customer.

The constructive role of strategy and content

Read the previous paragraph again, the content that has the greatest impact on attracting the audience's attention. The first step is the attractiveness of the original content. The product offered must be attractive enough that the viewer will want to provide an email or contact number to receive it. Then the next emails that are sent must follow the hierarchy. A person who is not yet ready to become a customer should not receive a long price list of your products and it is not bad in the first place a little training and valuable information to show their goodwill. Present and thus do not let the audience forget your name.

Do not rush through the steps and digital marketing planning. The first email you send does not have to include a discount code or reseller address, but a few minutes instructional video or translation of a valuable article will attract both the audience and the guard. Prevents him from getting caught.

Do not forget the right time

Keep in mind that marketing automation can help you send emails at the right time to be effective enough. Marketing automation strategies will help in this area.

A / B testing and its importance

A / B testing helps you to monitor and control changes and their effectiveness. The way it works is, for example, we send the desired email to one group in the morning and to the other group in the afternoon, and the result of this change can help us to identify the right time that can have a better result. . In this method, all elements must be fixed and only one option must be changed in each test to evaluate its effectiveness. Marketing Automation To do this test, the necessary reviews and controls are appropriate. With the help of A / B testing, you can complete and improve many things related to the site, social media traffic networks, content, emails and other messages sent.

Goals of Marketing Automation

Marketing Automation these days has a good performance in increasing sales , especially in B2B enterprise sales. Transferred information and organized recording and tracking of various information related to the customer, the history of customer relations with you and competitors and the like is difficult without marketing automation. Marketing Automation helps the sales team work more easily and accurately by making it easier to manage customer relationships. In fact, it is possible that Marketing Automation can help your business under the CRM umbrella.

One of the functions of Marketing Automation can be automatic response. For example, when a customer makes a purchase from you or participates in an activity (test, survey, etc.) on the site, you can thank them by sending an email. If the time is right, you can get a discount code or a product such as a book. Either send him an article or an instructional video. This interaction will be valuable in creating and strengthening communication with the audience.

In automation marketing, it is possible for each audience of your company to have a rating and points, the level of customer interaction and relationship with your brand, the level of need for your products, and gives shows the audience's interest and attention to you. You will give points and points to the site, products and facilities provided by you in different ways. The higher the audience score, the more customers you will be interested in and closer to your business, and the more likely you are to attract them and become a regular customer, and the more likely it is that these efforts will be fruitful.

Automation marketing

Marketing Automation Prerequisites

If marketing automation is implemented properly, the number of visitors to your site and application will increase, it is clear that your site and app is a mirror of business and if it does not have the right conditions, it can cut off communication between you and your audience in the very first moments. It is clear that the more traffic your site has, the better, but if this traffic is useful to you, you can turn visitors into buyers.

Optimizing your website, having the right textual and visual content, correct writing and the ability to communicate with the audience are some of the things that must be observed. If your site is not fast enough and does not have the desired capacity to host the generated traffic, practically all the work done to create leads is useless. Try not to overcrowd the different pages of the site and different landings so as not to distract the viewer. On the other hand, try to express your added value well and clearly and excite the audience.

When registering information and completing membership in the site, do not ask too much information from the audience. Many people do not like giving too much information, so do not provoke people's pessimism by taking too much information. Putting your other customers' comments on the site can be an interesting part. Your other customers' satisfaction can build credibility for you and will also be effective in gaining the trust of new customers. Also, your presence in different social networks, the number of your followers and the positive comments of this group can also affect your reputation.

How to increase the effectiveness of marketing automation

Ability to personalize email, SMS, push notifications and…. In Marketing Automation can be considered as an important added value of this system. Do it.

Time management and reducing workload if implemented properly, smart marketing is one of its benefits. In this process, you try to attract leads, and at the beginning your audience may not be able, ready or trust to buy, but you with the help of messages The different things you send to each person create this readiness and trust and take action to meet his needs.

Marketing automation is only for sending emails

This idea is completely wrong because all kinds of repetitive tasks can be done by Marketing Automation. Tasks that must be done after a process are time consuming and repetitive tasks that can be programmed, personalized and done with a process that is not limited to sending emails.

Marketing Automation is no different than sending bulk emails

This view is also wrong and in the marketing process you should forget about buying email banks and sending spam. Sending bulk emails has not been very effective for a long time and only causes inconvenience to the audience, but in marketing automation with special methods and strategies, the audience gives you their contact information and communication path, and this shows his desire to create Communication is with him. You also send a message to your potential customer and someone who probably needs your product, brand, service and more.

Automated marketing tools

The more and more complete your customers become, the different dimensions of marketing emerge and there are many things to keep in mind, which means you probably have to spend more time trying to retain customers and communicate, and maybe this time. And the energy spent is too much and time is wasted. If there is a way to simplify this path and do some things automatically, it can help a lot to make things easier.

There are many new marketing tools out there that will help you simplify your marketing and will help your business. Knowing the different tools allows you to compare them and choose the right tool according to the services that can be provided, the cost and the number of users to whom the service will be available.

There are several things to keep in mind when choosing the right marketing can drive website traffic to your website that converts automation software for your business. The software should have flexibility and the ability to expand and develop in parallel with your business. This software should have the ability to customize and synchronize with your strategies and leave your hand free to change designs in different dimensions. . Working with the software should be easy and different and related people should easily learn to work. Flexible and compatible user interface is one of the requirements of this software. One of the important issues is the necessary reports that must be done well. The results of these reports have a direct impact on the implementation of future changes and various decisions in various dimensions.

Marketing automation software and platforms

Web ENGAGE:

MARKET:

A marketing automation and analytics software to help the sales team manage various marketing departments.

HUBSPOT :

A versatile and powerful administrator who has the ability to manage site and blog content, SEO and analytics tools, landing pages and marketing automation.

PARDOT- ACT ON - EMARSYS - INTOUCH:

Other tools available to support internal and external marketing, building leads and advancing goals based on sales funnel, email marketing and reporting and marketing processes are ready by default.

Before taking any action as a successful manager , get to know your business and its needs, as well as the market and customers and their habits. Doing basic research and knowing the market and the customer will greatly help you to design, select and implement the right marketing automation for you. On the other hand, according to the needs of your business, find a flexible and compatible software and use it.

In addition to choosing the right software for the startup, be aware of the necessary content. Images should be visually appealing and smart enough, and the textual content should be simple enough to be formal or intimate enough to fit your customer relationship. Content should be able to convey its purpose well and easily engage the audience with the brand. Do not forget that everything you provide to the audience should be valuable and you should not waste the audience's time aimlessly. Every message you send should be purposeful and in line with sales strategies and should be able to lead generated with high quality website traffic the viewer to buy slowly and intelligently enough.

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