Travis Johnson

Top 3 Tips to Make Contemporary Custom Foundation Boxes


Packaging

There is no product that comes without a box. Everything needs a box. The box is important. Things do not work out without a box. It is hard to survive without a box.

Box this!

Box that!

Box!

When a brand introduces a product it does not just stop right there but the struggle starts right away and that is how to pack a product?

What shape will look nice?

It the sizes perfect or we must go a little broader, maybe a little smaller, or maybe it is right as it is?

Lines or prints?

Geometric or floral?

Would not glossy be a little more extra? Or matter too dull?

Hold on, take a breath, and relax!

Having a hard time choosing the right packaging for your foundations that must be marvellous in every sense because the beauty industry is cruel, it demands blood and sweat to create something that is authentic, unique, durable, and creative. Or else, there is no way out from the struggle of going unnoticed in the market.

If you want to create a promising and professional image of the product in the market is important to come up with something that instantly and surely grabs the attention of the customers because it is them who interact with the product and make any brand what it is.

Here are some tips to create packaging for your foundation that must beat the competition and create its place in the market.

1. Do your homework beforehand

You cannot reach your destination if you are not sure of what it is?

Designing the packaging without research is just like wandering on the paths without any final defined destination. You will never be able to create packaging that makes it to customers’ hearts or appeal them in any way if you are not aware of who they are. There are a few things that need to be considered while creating contemporary foundation boxes.

• Understand your brand; who you are and what is it that you are selling? What are your goals and objectives?

• Who is your target audience? What age group they belong to? What is the ratio of gender?

What are the latest market or beauty industry trends?

Foundation is used without any discrimination among gender and age all over the world. It has become the most used beauty product on a daily basis which has increased the demand and supply. There are a lot of beauty brands in the market that offer all types of foundations from liquid to cream to powder, which needs different packaging according to their type. For instance, liquid foundations need strong and more protective boxes that are leak-proof, whereas cream or powder foundation can do with regular encasements. Understanding of the product will help you in choosing the right material that keeps the product safe during shipping and handling.

Understanding of target audience will help in creating variations according to the requirement as different people prefer different coverage such as some like to go for light coverage, some like a dewy finish, whereas some will choose full coverage.

2. Follow trends

In today’s world, people follow trends religiously like anything. To gain more attention it is important to get inspired by what is trending these days. For instance, sustainability is a new trend these days. People are more inclined toward the companies that incorporate sustainability in their packaging because it is important to use eco-friendly packaging as environmental pollution is already out of control.

Incorporating sustainability in your brand develops a more promising image of the brand in the market, among the customers, and competitors. Not only the sustainability, but designing trends also keeps changing with time and these days minimalism is the way to go. Minimalism is not to minimize design elements without any knowledge but it is to cut down all the unnecessary material or information from your packaging.

It will not only save you a lot of money on the material that is used to make the boxes but also helps in conveying the brand’s message more effectively to the customers.

3. Customize

It is the best advice anyone could give you. Get the benefits of customization and create the most astonishing packaging boxes that have no match in their uniqueness when it comes to shapes such as;

Shapes

• Magnetic closure boxes

Flip open encasements

• Sleeve packaging

• Tube boxes

• Cylindrical packing

• Folding cartons

• Window cut out boxes

Options are not limited but the imagination. Be creative and imaginative with your shapes because the die-cutting technique gives you the most extravagant boxes.

Sizes

Do not! Just do not go for over-sized boxes unless you want to look like a bag of chips filled with air but nothing.

Misfit boxes give a very off look to the product and also create a misconception about the brand.

Aesthetic appeal

Packaging boxes help customers in choosing the products but they only make this decision in 6 to 7 seconds because they do not have time to evaluate the products while standing in the shop. So here comes the packaging to the front. The product that instantly grabs customers’ attention makes it to the cart.

So what did you get from all this?

Enhance the appearance of the products to create an ever-lasting impact on customers.

Custom foundation boxes in wholesale are the cheapest in the market that offers durability, sustainability, and functionality without compromising the quality. It is an amazing opportunity for companies to develop the most mesmerizing and memorable packaging for your product and customers.

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