How Has Video Changed The Scenario For SEO?

How to use video to boost SEO?

1. Optimised and creative video description

When integrating video in content, the title of the video plays the main role for optimization because for ranking pages the right selection of keywords is an important aspect. Long tail keywords are becoming more and more popular as they have the ability to influence a greater number of people in a small niche. The keywords help in getting noticed by the Google Bots. Valuable traffic has better chances of conversion. Precise targeting with SEO is definitely one of the effective methods for online marketing. Additionally, it is not just the keywords that help in ranking. A captivating video title and description helps in grabbing and retaining the attention of the audience. The text gives an idea to the audience about how interesting the video will turn out to be. This is where you need to show your creativity to entice the people that will intrigue them to watch the entire clip. Use the words wisely.

Tip: “Add a ‘hook’ to grab the interest of the audience. Shorter and crispier titles do the work. The hooks in this case are the adjectives used to describe the video”.

2. An interesting thumbnail image

Thumbnail is the image which the users see in place of the video before playing the clip. Although it does not play any direct benefit for SEO but an attractive image plays a great role in determining whether the users click on the video or not to know more about what enticed them in the first place.

The image can be a screenshot from the video itself or a complete different image altogether with some relevancy to the video.

Tip: “There is a great power of using humor in marketing”.

3. Make a habit of adding a transcript

Leading SEO services add a transcript. This allows more text on the page with meaningful keywords. It also increases the number of people who can actually watch the people. It helps not only the people who suffer from hearing impairment but also those who watch videos without sound for different reasons.

Tip: “Consider embedding subtitles into the video itself. It increases the reach of the people when you share it on social media platforms”.

4. Entire page optimization

Video is just an element of the page. To reap the maximum benefits of, your SEO service should be such that the entire page is optimized. The video should be relevant to the topic of the page.

Tip: “Embedding videos on generic pages is counterproductive. There is a chance of getting marked down by the Google bots as the page does nothing for enhancing SEO”.

5. Size and quality of the video

The video should be compressed for the page to load faster. Google considers page loading as one of the main factors in ranking. However, ensure that the video is not too much compressed as this would reduce the quality of the video.

Tip: “Use specialized video optimization plug-ins for a high quality video for maximum speed and unlimited bandwidth”.

Videos have endless capabilities for a global reach. It is a great marketing strategy that has the potential to give you front page results. It is simply an addition to enhance your tactical abilities.