Usability Testing In eCommerce — Infinite Scrolling vs Pagination vs “Load More” Buttons

What is the best UX pattern for eCommerce websites to display their products — infinite scrolling, pagination, or a “Load More” button? Many large-scale usability studies were conducted on more than 50 leading e-commerce websites in order to find out what’s more convenient design patterns for users. At one of the independent web usability research institutes, all three design patterns have been tested for loading products, both on desktop and mobile.

Since pagination is still the most popular method to load new items on a website, our usability test has revealed that loading more buttons combined with lazy-loading (a technique used for loading web content when it’s needed instead of all at once) is the most suitable implementation on eCommerce websites. Although pagination is set by default in almost every eCommerce website, a load of more buttons with lazy loading is known to offer a more seamless user experience. Besides this, it was also known that infinite scrolling downright might affect the usability, especially for search results displayed on mobiles.

In this article, we’ll present to you the test results of one of the independent web usability research institutes on loading more buttons, infinite scrolling, and pagination design patterns for both mobile and desktop. Apart from this if you need any tips on what design pattern you should use in your eCommerce website, engage in conversation with SFWPExperts. You will be able to talk to our proficient designers and developers who have plenty of experience in creating and maintaining eCommerce websites. You can also call our web design company in Los Angeles if you are not sure how many webs pages your eCommerce website needs. We will check out your website thoroughly and provide you necessary information about it.

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