Instagram Dominates: Micro-Influencers Use the Platform Far More than Others
- 80% of micro-influencers post original content on Instagram
- 59% of micro-influencers think Instagram is the most effective social media platform in engaging their audience; This is even more true among certain industries: Fashion (77%)and Fitness (68%),
- 70% of micro-influencers who have worked with brands on sponsored/collaborative content have used Instagram to do so, and 67% think its the best platform for branded/sponsored content
Instagram is without a doubt dominating social media when it comes to influencers and marketers. The combination of mass reach (500MM global Instagrammers) and incredible engagement (4.0BN likes daily) supported by Facebook’s formidable advertising targeting and measurement technology makes it the most viable social platform for advertisers.
Bloglovin’s micro-influencers couldn’t agree more. As part of our 2016 Global Influencer Survey, we asked 2,500 micro-influencers about their favorite social platforms and where they collaborate best with brands. 59% of micro-influencers think Instagram is the most effective social media platform for engaging their audience; 80% of them post original content on Instagram; 70% of those who have worked with brands have done so on Instagram; and 67% of influencers working with brands think that Instagram is the most effective platform for branded and/or sponsored content.
This is even more apparent in image-centric industries such as fashion, beauty and fitness. 77% of Fashion micro-influencers chose Instagram as their favorite platform for branded content — just behind fitness at 68%.
Many thanks to Holly Kennedy for her contributions to this article.
All metrics referenced in the above article can be found in greater detail in the 2016 Bloglovin’ Global Influencer Survey “We Asked, They Answered: How Micro-Influencers Really Want To Work With Brands”, where we spoke with 2,500 influencers globally, across six key industries.
Instagram Dominates: Micro-Influencers Use the Platform Far More than Others was originally published in Bloglovin’ Influence on Medium, where people are continuing the conversation by highlighting and responding to this story.