"Sweden's most loved pepparkaka" indeed!
I buy most of my food at Lunds. It's mostly because it's convenient, I live really close to one. It is a little overpriced though, but the store is really fresh and has a great selection. Sometimes you can find the weirdest but best Swedish things there (read: pearl sugar and lingonberry jam), but also the more common brands, like Anna's ginger thins and Wasa bread. I ended up getting the latter last time. Ginger thins are more of a winter/Christmas thing, but oh well, if you live abroad it's okay to cheat.