Design is Everything: The Work of Paul Rand

Since I'm a graphic design enthusiast and fan of the mid-century modern aesthetic, it's exciting to see that the MoMA has acquired and is displaying a large portion of his archive called, "Design is Everything: The Work of Paul Rand," curated by Donald Albrecht. This article from the Atlantic gives you a good sense of how much of Rand's work has influenced American branding and design.

This is all to give me an excuse to post this endearing image from the children's book Sparkle and Spin by Ann and Paul Rand on a Sunday morning.