BTD gives the everyday girl a reason to better herself and sheds light (and fun!) on this thing called life. BTD challenges women to seek the good in themselves by working a little bit harder, dressing a little bit better, and ultimately, knowing herself more. At BTD, it's OK to wear the same jeans every week, to learn a proper blowout at age 28, to not fully understand your why (yet) and to laugh at yourself along the way.