My Thoughts: MAC Electric Cool Eyeshadows

MAC is a leader in trends, very innovative and always trying out new formulas in limited edition collections. I had a chance to try some of the recent MAC Electric Cool Eyeshadows ($22). These are currently available at Nordstrom, Macy’s, Bloomingdales, Dillards, and other MAC sources.

Beauty lovers saw this formula a few years ago, and it’s back in 16 new shades. I tried MAC Photosphere (a light sheer champagne gold), In Orbit (a light warm tan), Superwatt (a shimmery taupe), Coil (a metallic copper), and Gravitational (a metallic copper). As with the prior release, these are going to be a love-hate formula.

I experienced a bit of both, unfortunately. Although I loved the way that these swatches and applied on the lid, I found that the formula was too fragile for my taste (particularly given the $22 per shadow price). A few of mine arrived damaged, despite the highly protective packaging that MAC provides.

Some of the testers that I’ve seen at three seperate counters seemed dry from having their caps left off for the past week or so. Based on that, I became concerned about the longevity of the shadows. When mine arrived in the condition that they did, I became discouraged. Bottom line: If you absolutely love any of these, I’d limit my invest in one or two. Given the $22 price point, I’m not sure that I’d buy very many because there are other gorgeous creams and metallics from other lines to choose from at similar or lower price points, with more consistent formulae.

Phosphere (above) was one of my favorite shades from this group. It left a pretty, iridescent veil of gold champagne color on the lid that was brightening, sheer, and extremely pretty. I can this being used as a subtle all-over sheer shade, or as an inner-corner brightener.

In Orbit (above) is a beautiful metallic shimmery light tan. As you can see, mine arrived disturbed in the pan. You can actually see some of the pan peeking through on the right side. It sort of went everywhere when I opened it the first time. This one didn’t swatch very evenly, but the color shade is very pretty.

Superwatt (above) is a beautiful shimmery taupe. As you can see, the formula is starting to shrink and crack a bit.

Coil (above) is a strong metallic copper. This very vibrant color is striking, and not for the faint of heart.

Gravitational (above) is a shimmery soft brown. As you can see, the formula has pulled away from the pot quite a bit. I could literally lift this little old eyeshadow puck up with my nail, like a half-baked cookie. Given it’s drier state, my swatches are two layers of formula to show its true color. The other four (from the left) are one layer each.

As you can see, most these shades give absolutely beautiful color. I can see many readers loving Superwatt or Phosphere, and possibly Gravitational. However, I want to be clear that my eyeshadows were not in prime condition on arrival. So I remain on the fence with these, given the $22 price point I was hoping for a better experience. These are currently available at Nordstrom, Macy’s, Bloomingdales, Dillards, and other MAC sources.

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