Yes, robots are involved.
Every year, Adidas introduces an experimental new shoe technology dubbed “Futurecraft.” These aren’t just bouncier foams or sneakers loaded with fitness tracking inside. They fundamentally reimagine how performance footwear is made—from creating shoes from ocean plastic, to 3D-printing midsoles, to building “Loop” shoes that can be ground up, melted, and made into brand-new shoes when you’re done wearing them.