Edwin Louis London

Recently, I was introduced to effortlessly cool brand Edwin Louis London.
"Edwin Louis London specialises in handmade backpacks and bags for both men and women. With all of our bags being designed and put together in London, the city is at the heart of the brand. The company was born in 2010 in South West London when Edwin Louis started making bags for friends. Two years on, the brand has grown and has immersed itself into the ever changing London fashion scene."
This year sees the brand's first ever collection being launched! As soon as I saw the campaign it reminded me of a quirkier, more 'East-London' Kooples advert. Like if Kooples & Urban Outfitters were to have a child - Edwin Louis London would be it.

There's definitely a very London vibe about the collection, their rucksacks would be perfect for just chilling in Brick Lane, hanging out along the Southbank, or even for the festival season.
To see the brand in action, check out this behind the scenes video of their lookbook shoot...

Edwin Louis London are also currently running a competition to coincide with their Summer launch of their bespoke bag service! For your chance to win your very own bespoke consultation & construction of your very own bag, visit their Facebook page now and upload a photo of your ideal fabric for your perfect Edwin Louis bag! "There's plenty to look at in London, from your fabric shops on Berwick Street, to markets like Spitalfields and Borough, so get hunting. Your ideas, your bag!"
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