Caitlin Kelch

American Museum of Natural History x Etsy


Seven years ago I walked into the New York Public Library to embark on one of the most fun and creative collaborations I’ve done to this day. Along with the librarians from the NYPL, I worked with five artists from Brooklyn to document the creation of products they made, inspired by the library’s collections. The final result was a four-part video series, Design by the Book, and a huge party at the library that debuted each designer’s collection to excited viewers and fans. It will always be one of the highlights of my work life and I’ll never forget how exciting it was to air the final episode in person in front of friends and family. A few similar projects popped up shortly afterward (it meant so much to talk to other public libraries about how to do something similar) and I was thrilled to hear yesterday that Etsy collaborated with another great NYC institution, The American Museum of Natural History, to create new work!




The American Museum of Natural History is one of the greatest, most inspiring and most legendary museums in NYC culture. It’s been depicted in countless movies, has hosted numerous Hollywood parties and book debuts and seems to loom large in the childhood of anyone who grew up here. It’s quite simply one of the most special places I know. The gem room there is basically my dreams come to life. So it’s no surprise that Etsy’s wholesale artists were able to find plenty of inspiration to create special pieces. From prints inspired by ancient eggs and jewelry inspired by fossils to posters and banners dedicated to wildlife and travel, the pieces these artists created capture so much of the museum’s spirit of discovery. To check out the full collection and shop online at the AMNH, click here. A big high five to everyone involved for celebrating such a wonderful museum and all it has to offer. xo, grace


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