Willoughby General in Brooklyn

Of all the types of shops that exist in the world, a general store is always my favorite. The mix of old and new, practical, and “just because” items makes for a special spot with a little bit of something for everyone. Throw in a beautiful store design and I’m sold. So when I heard about Willoughby General opening in Bed-Stuy, Brooklyn, I was excited and donated to their original Kickstarter campaign. I eagerly followed their renovation process from abandoned barber shop to a clean, modern space with a blend of locally produced food and home goods, a book exchange and plenty of odds and ends to bring home. Last week I took the bus down to the city to meet Sasha and visit Willoughby General in person. We talked with co-owners Barbara Lester and Rae Tutera about what inspired their new shop and what they’re hoping it will grow to be and provide for their neighborhood. Thanks so much to Rae and Barbara for welcoming us! Head to the gallery above for a tour of their beautifully-designed space and if you’re in Brooklyn, head to 518a Willoughby Avenue to check them out in person. xo, grace

Photography by Sasha Israel