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H&M’s 50 States of Fashion


If you follow me on Twitter, Instagram or Facebook (a little shameless self promotion for you there), you’ve probably noticed me hinting about some big news that’s been brewing. Some of you have had some pretty funny guesses that I won’t even get into (y’all are crazy) but today’s the day that I can finally announce that I have been selected to represent Nebraska as the sole state style blogger ambassador for H&M’s 50 States of Fashion campaign, celebrating the launch of H&M’s e-commerce in the US!

That’s right…we’ve all been waiting YEARS for this, and let me tell you that it has been next to impossible for me to keep this secret. It’s huge news. So you’re going to want to head over and shop your little heart out, but I need to tell you about a big ol’ contest H&M is throwing before you bounce.

So, the contest is all about your personal style (fantastic news, right?) and to enter, you can upload a photo of yourself wearing your fave H&M look on Instagram using the hashtag #HMShopOnlineXX. Now this is where it gets a tidbit tricky, you’ll need to plug in your state abbreviation where the XX’s are in that hashtag. If you live in Nebraska, for example, your hashtag to use is #HMShopOnlineNE (and I hope I see a bunch of my midwest ladies and gents popping up, come on Nebraska!). By entering, you’ll have a chance to win a $250 H&M gift card (if selected as finalist) or the grand prize of a trip to NYC and shopping spree of $1,000 to H&M! You can read all the official contest rules here.

After you enter, visit H&M’s 50 States of Fashion site, browse the galley of entries (you know you gotta check yo’self out), “like” your favorite looks and sign up for fashion news to receive a special online discount from H&M. SO EASY. And I totally want you to win (If you need a chaperone for that NYC trip, Auntie Sarah’s got your back. I know, I’m a way generous soul.).

Dress: c/o HM.com (available in new hues!) | Shoes: Hello Holiday | Bag: Kate Spade | Ring: Hello Holiday | Earrings: Hello Holiday | Scarf: Vintage | Hair: Rebecca Forsyth of Bungalow/8 Hairdressing

(Eeek, that’s me!) xo, Sarah

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