GK lifestyle FW15: TrendSPOTTing (Fashion in Oslo)

Hasla
GK Lifestyle i Geelmuyden.Kiese arrangerte sin FW15-pressevisning torsdag 23. april med trendforedrag og uteservering med meksikansk mat fra El Burro. SPOTT er et dansk trendbyrå som er eksperter på hvordan de omsetter trend til business. CO-founder og trendrådgiver Anja Gaede viste svært spennende slides hvor hun identifiserte fire hovedsegmenter i folks trendinteresser (se bildet under). Nordmenn generelt i landet lander i det gule feltet "style", mens Oslo-folk heller mer mot rødt, "trend". I hvilken kategori vil du plassere deg selv?

© Fashion in Oslo 2015

GK lifestyle i Geelmuyden.Kiese hosted their FW15 pressday on Thursday 23rd of April with a trend lecture and Mexican food outdoors from El Burro. SPOTT is a Danish trend agency with experts who know how to translate trend into business. CO-founder and trend advisor Anja Gaede showed very exciting slides where she identified four main segments of peoples lifestyle interests (see photo above). Norwegians in general are in the yellow segment 'style', while people in Oslo are pointing more at the red category 'trend'. In which segment would you put yourself?

© Fashion in Oslo 2015

ECCO

SPOTT list trends - fashion - FW15/16:

Grounded (jordnært) Contemporary boheme Tone på tone / tone-on-tone Feminine utility Grounded modern Sport minimalism

Key items - fashion - FW15/16:

Turtleneck Soft trousers The coatigan The shoulder bag The throw on The long boot Culotte and wide leg pants

SPOTT list trends - interior design - FW15/16:

Ny autentisitet / New authenticity Contemporary boheme Green goes Super soft Strength Scandinavian dark

Key styles - interior design - FW15/16:

Contemporary boheme Warm minimalism Modern craft Black boheme Modern nomade Modernised bohemian patterns Soft (fluffy) Nude softness Hospitality softness Green plants Marble green Tone-on-tone green Urban treehouse

CO-founder of SPOTT and trend advisor Anja Gaede

Ta trendtesten! SPOTT hjelper deg med en femtrinnsstrategi for hvordan du kan omsette trender til business i denne rekkefølgen: Spott, activate, match, create & market. / Take the trend test! SPOTT help you with a 5-step strategy for how to translate trends into business, in the following order: Spott, activate, match, create & market.