Burberry team offering personalised gift suggestions via Twitter using #BurberryGifts

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on what to buy and in doing so access a 24-hour team of customer service staff at the brand on hand to respond to each request individually. Most questions are immediately being replied to with: “We have some amazing gift options. Can you tell me a little about the recipient, and if you already have anything in mind?” From which followers are sending more detail in order to help direct the ideas. “(My mum) lives in a warm (…)