Burberry #Tweetcam to provide personalised access to #LFW show

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called #Tweetcam. Cameras around the show venue have been embedded with responsive technology that will enable real-time images to be sent straight to Twitter. Fans who tweet to the brand with #Tweetcam, will get a photograph returned to them from the “best vantage point” at that moment, with their Twitter handle and a time stamp placed on top. It’s a pretty simple move for Burberry, but one in keeping with the brand’s ongoing bid to provide (…)