Google and Levi’s talk about Project Jacquard, their all-new smart fabric

Google is stepping into the world of smart fabrics with the introduction of “Project Jacquard”. The tech giant is partnering with Levi Strauss & Co, the clothing manufacturer known for Levi’s denim, to make conductive yarn that will be weaved into garments–from our jeans to our jacket. The goal is to enable touch and gesture interactivity so we can do things like press our sleeves to turn a light bulb on or off, and activate our phones to make a call (as the concept video below shows). It’s one-way communication, but it’s so embedded into what we wear it’s completely (…)