Gemma Cartwright

A Decade Wiser?


At work a few days ago, we were researching UK based fashion bloggers in their early 30s. These are my peers, and I should have been able to list dozens, but struggled to find more than a handful. It seems like this age is not catered for in quite the way I expected. I’ve seen so many of my favourite bloggers write soul-searching posts in the last few months about the state of blogging and where we go from here. The general feeling? So many of us who’ve been doing this for years feel a bit disillusioned. Amazing young talents are snapping at our heels, and it’s easy to feel a bit burned out. The fact that young bloggers are dominating large parts of the industry does make sense. They had the head-start that they grew up knowing what blogs are. They can see what the trailblazers did, learn from it, and improve on it. Young people also have a hell of a lot of enthusiasm and drive; I am first to admit I don’t put nearly as much time into my personal blog now as I did when I was 21. They’re also fearless, whereas I feel like my (…)
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