Jewelry Television Cans Host Avi Vieira, ShopHQ Alum

A kind tipster let us know Tuesday that Avi Vieira’s brief stint as a host at Jewelry Television has abruptly ended. We saw her make one big boo-boo that no doubt didn’t do anything to lengthen her tenure in Knoxville.

Vieira, who joined JTV after serving as a watch spokesman on ShopHQ, came clean on her own Facebook page.

Avi Vieira, left, misspoke when explaining JTV’s Stretch Pay option while on-air with fellow host Sharon Scott

“I was sadly let go… I will miss my JTV home,” she posted last week.

https://www.facebook.com/avi.vieira?fref=ts

Our friend had a theory about why Vieira was given a pink slip.

“I’m guessing she didn’t have enough of a Southern accent for that channel,” he said.

However, we saw Vieira mess up one night, when she was co-hosting with Sharon Scott.

Vieira was explaining how JTV’s “Stretch Pay” — its version of QVC’s Easy Pay and HSN’s Flex Pay — works. She told shoppers that they had to qualify to use Stretch Pay. Our ears perked up, because we knew that was just not correct, and Scott looked shocked, like she was going to have a cow.

Scott quickly corrected Vieira, explaining to viewers that shoppers only had to qualify to get a JTV charge card, not to use Stretch Pay.

That little episode we’re quite sure, didn’t help Vieira.