H&M To Launch New Beauty and Makeup Range

Today’s post is fairly brief and just to share some exciting news I heard today. H&M has announced the relaunch of its beauty line, which will include a full range of make-up, haircare, body care and beauty styling essentials.
It will be launching this September, and will encompass seasonal trends and colours, and products will be available in over 900 stores worldwide and also online. There will be dedicated beauty areas in stores for customers to try out the products.
The collection will comprise over 700 make-up items, with seasonal drops of new and limited edition colour palettes throughout the year. The new assortment, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.
From the look of the pictures released the packaging looks great, so fingers crossed the quality of the products is similarly impressive.