Metaphor: The Shortcut to “Yes!”

In a world of information overload, short attention spans, and similarity in services and products, metaphors are your single best tool for engaging, motivating, creating change, and closing business. Learn what’s behind the metaphor-mind connection; 10 times to reach for a metaphor; 4 steps to becoming a Metaphorian; how leaders from Steve Jobs to Ariana Huffington use metaphors.