Tone It Up Book Shoot

Photography: John Segesta & Nicole Hill / Make-up: Jennifer Anton / Stylist: Cindy Whitehead

This was one of the more diverse and fun projects I got to work on at the end of 2014. The amazing & energetic, Tone It Up girls, Karena & Katrina, asked me to come in and do the styling for their upcoming book “TONE IT UP 28 Days to Fit, Fierce, and Fabulous”.

The looks I needed to pull together with my team ranged from work out wear, swimwear, & casual lifestyle outfits, to date night looks. We used some pieces of their existing wardrobe here and there, and added in elements that were fresh and new, avoiding brands with logos that were distracting. Keeping the color flow consistent throughout all the shots with out repeating color combos too often, was also something to take into consideration while doing the wardrobe pull. We ended up going for lots of bright summer colors for workout and swimwear, which convey “energy”, and sticking to a more soft and pretty, neutral palette for lifestyle looks to convey “relaxation/reflection” time.

The book just came out and it is beautiful! Working with these two gorgeous, energetic, and amazing dynamo’s is always a pleasure, and this was an amazing project to be a part of!