Photo Diary: H&M Melbourne Launch
A copy of the magazine on the H&M Party jet (not really, it was a very sensible sit-down, seatbelted affair).
One of the gazillion store entrances - what was bizarre was the general public milling about outside keening to take a geeze at who was going to the opening night - sorry guys, it's just me. And Chris Lilley.
An army of security guards disguised as mannequins. They say that H&M has a very low theft rate.
This week has been a bit of a blur for me. I spent most of Wednesday vomiting my guts out and snoozing until mid afternoon, and Thursday/Friday I was flown down to Melbourne to attend the H&M opening - which was really, really rad. I've never actually been down to Melbourne, and missed the national group convo on Whatsapp that divulged crucial information about Melbourne being friggin' cold. There was a H&M chartered plane, which felt like a really strange school excursion for #fashun pplz, and I have never seen so many Celine bags and the colour black in one confined area. We stayed at the Crown Metropol - Nicole, Helen, Steph, Nadia, Jacqui and I had a little Whatsapp group going on and half the texts were either "THERE ARE ROBES!" or "THE TOILET IS SO COOL". The toilet really was that cool. I spent the majority of my night dancing to The Best Of Pharrell (thank you, whoever made that playlist on Spotify) in my robe and ordering toothpaste from room service. For more on the toothpaste/hotel conspiracy, read up on it here.
H&M was intense. It occupied this huuuuuuuge building, was three levels tall and I lost everyone I knew at least three times. Only one of those times was out of choice - nobody else seemed as enamoured with the sportswear section as I was. The surprising thing about H&M for me was the sheer variety - there is literally something for everyone. I've only been exposed to the very tailored selection that fashion bloggers from Europe purchase from H&M, so in my head it was a super-charged trend factory - I would never have known there was a sportswear section, a suiting section, and also kids and homewares. The rest of the night in no particular order: Haim DJ'ed, we all swooned a little, I tried to get a photo taken with Chris Lilley, and we tried on as many hats as we could possibly try on in a limited amount of time (only four were tried on). Everything is dirt cheap, I bought a skirt for $6, and as one of my friends cried out as I passed her "this umbrella is $2.95! How can I not?!"
This week has been a bit of a blur for me. I spent most of Wednesday vomiting my guts out and snoozing until mid afternoon, and Thursday/Friday I was flown down to Melbourne to attend the H&M opening - which was really, really rad. I've never actually been down to Melbourne, and missed the national group convo on Whatsapp that divulged crucial information about Melbourne being friggin' cold. There was a H&M chartered plane, which felt like a really strange school excursion for #fashun pplz, and I have never seen so many Celine bags and the colour black in one confined area. We stayed at the Crown Metropol - Nicole, Helen, Steph, Nadia, Jacqui and I had a little Whatsapp group going on and half the texts were either "THERE ARE ROBES!" or "THE TOILET IS SO COOL". The toilet really was that cool. I spent the majority of my night dancing to The Best Of Pharrell (thank you, whoever made that playlist on Spotify) in my robe and ordering toothpaste from room service. For more on the toothpaste/hotel conspiracy, read up on it here.
H&M was intense. It occupied this huuuuuuuge building, was three levels tall and I lost everyone I knew at least three times. Only one of those times was out of choice - nobody else seemed as enamoured with the sportswear section as I was. The surprising thing about H&M for me was the sheer variety - there is literally something for everyone. I've only been exposed to the very tailored selection that fashion bloggers from Europe purchase from H&M, so in my head it was a super-charged trend factory - I would never have known there was a sportswear section, a suiting section, and also kids and homewares. The rest of the night in no particular order: Haim DJ'ed, we all swooned a little, I tried to get a photo taken with Chris Lilley, and we tried on as many hats as we could possibly try on in a limited amount of time (only four were tried on). Everything is dirt cheap, I bought a skirt for $6, and as one of my friends cried out as I passed her "this umbrella is $2.95! How can I not?!"
Wearing Cameo the Label bustier and shorts, Saxony blazer, Senso shoes, Tilkah Bag and The Scarlet Room necklace, posing in a random alleyway, as fashion blogging law dictates.
Wearing Mavi Jeans, Ninewest sandals, a giant wool scarf included in the H&M goodie bag because lacking common sense, I did not think to pack a jacket, H&M bralet and Diva necklace
Breakfast the morning after across the lane from Hardware Societe - if people are lining up to eat at this cafe at 8am in the goddamn morning on a Friday, it must be good. This place was called Silo by Joost, and it was pretty cool - it's ethos was no-waste, and gave us about 10 times the recommended serving size for honey.
Walking away from a huge fast fashion store launch with a giant novelty phone case? I'd call that win.
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