New Graphic Logo for Juanita Tortilla

Spent the last couple of days scribbling up a new logo for my brand. I knew I wanted something circular to represent the "recyclability" of my products; a single continuous line for singularity and connectivity; as well as to feature the fold-over bag, as this style of handbag was what sparked it all, at least in the past couple of years.

The hand-drawn circle is deliberately kept loose and open!

I must have scribbled hundreds on paper and another hundred more on Photoshop until I settled on the final version.