H&M Beauty, let’s swatch the lippies!

H&M sopade härom veckan ut det gamla och lanserade ett helt nytt smink, hår- och hudvårdskoncept under namnet H&M Beauty, såklart är jag snabbt på bollen så ni vet vad som är värt att spendera stålarna på! Nedan följer läpprodukterna, jag har även ett rouge och några lack vi kan kika på. Priserna på läpprodukterna ligger mellan 49 och 99 kr.

The other week H&M got rid of the old and launched a completely new makeup, hair- and skincare concept under the name H&M Beauty, of course I’m quickly on it so that you have a hunch about what to dive into! Below are the lip products, I also have a blush and some nail polishes that we can take a closer look at. The lip products span from £3.99 to £7.99.

The packaging has been updated. Overall they feel okay, the lipsticks are a bit flimsy but the rest is nice. Big minus for having big-ass floppy stickers where the names and ingredients are listed! Those are loose and will gather dust and dirt and eventually fall off. Just print it on the packaging pleeeeease.

H&M Lip Definer in Au Naturel. “A creamy, medium-soft lip pencil that defines and perfects the natural shape of the lip. The rich formula is easy to blend and won’t bleed or feather. How to use: Apply on the lip contours and gently blend into your lipstick for natural results.”

H&M Lip Colour-To-Go in Bonne Vivante. “A lipstick pencil with a comfortable, moisturising formula and a great colour pay-off. Available in a range of vibrant shades and effects, the jumbo pencil format makes this extra easy to apply for go-anywhere convenience. How to use: Apply on clean lips either alone or after lip primer.”

H&M Cream Lip Colour in Rosehip Jam and Deco Ruby. “Our classic lipstick. The rich and creamy formula offers medium coverage, gliding on smoothly for full-bodied lips. With an inspiring palette of highly pigmented colours to choose from, it’s easy to match your mood and look. How to use: Wear it alone, after lip primer for extra punch and staying power, or underneath a gloss to add shine.”

H&M Velvet Lip Cream in Pep Talk. “A vivid liquid lipstick offering a super-matte, high-coverage finish. Glides on easily, leaving lips enveloped in dramatic, velvety colour. How to use: Apply on clean lips either alone or after lip primer.”

H&M Gossamer Lip Stain in Leading Lady. “A lip stain with a weightless formula that dries down quickly for a soft finish. Glides on easily, leaving your lips hydrated with elegant colour. How to use: Apply on clean lips either alone or after lip primer.”

Swatched in the same order as above.

Bare lips for reference.

H&M Lip Definer in Au Naturel. A light beige with a peachy undertone. WONDERFUL formula, it just glides on without any skips at all, super pigmented and dries down to a matte smudge proof finish. Will be great paired with neutral glosses or lipsticks, definitely kicks the asses of many expensive cult offerings (Charlotte Tilbury Pillow Talk, I’m looking at you). Verdict: Definitely buy it!

H&M Lip Colour-To-Go in Bonne Vivante. A glossy pink mauve. This pencil glides on with a slick cushiony feeling, very smoothing and without the slightest greasiness. Doesn’t feel like it would smudge very easy either! This formula is so spot on, sell this formula four times as expensive and I wouldn’t raise an eyebrow. The shade is just beautiful too! Can’t wait to get more of them. And oh, they smell of.. tropical fruit or something? Only when you just apply it, then it goes away. In case you have an opinion on that. Verdict: BUY IT!! You’d be crazy not to.

H&M Cream Lip Colour in Rosehip Jam. A somewhat dirty (brown toned?) warm red, the exact colour rose hips! The formula is very pigmented but slippery, as you can see it is very glossy. Feels amazing on the lips, but for a long day at work or a night out I would pair it with a lip liner just to feel safer from smudges. This colour is worth it though! Quite unusual in my stash. The lipsticks smell a tiiiny bit, I think it’s vanilla? Verdict: Buy it for the colour, not for the formula. Or stay with the paler shades that are less smudge-sensitive.

H&M Cream Lip Colour in Deco Ruby. A dusty dark reddish plum. Gorgeous fall colour! Same formula pros and cons as the colour above. Verdict: Same as the previous one!

H&M Velvet Lip Cream in Pep Talk. A warm toned ultra hot pink. This is a liquid lipstick so you paint this creamy product on and it dries flat matte and smudge proof. Sure did, but I LOATHE THESE LIQUID LIPSTICKS! I seem to be the only one on this planet, but it’s impossible to apply them evenly on my quite textured lips. With a second coat it just crusts up and blergh! Do I need to mention that I redid this lip swatch four times to get this result? Hmpf. It stayed on like a trooper though, so that’s not the issue.. I really wanted to love this just because of the colour! The applicator is great though, need to mention. Very easy to create crisp lines with. Verdict: If you like matte lip stains then go for it, you will probably like these aswell! Personally I’d skip it.

H&M Lip Stain in Leading Lady. A medium-dark red with a strong pink undertone. This formula is gel-like and leaves a heavy stain after the gel like gloss wears off, very similar to the asspensive YSL Glossy Stains. Super comfortable and juicy looking! But hello, why this furry applicator? It paints little fuzzy strokes along the lip line, I needed to even the lip line out over and over again and ended up with overdrawn lips just because of that. Formula-wise it’s glorious! Verdict: Buy if you are okay with applying/perfecting with a separate lip brush, it’s worth it.