Bearded Rope Packaging For IF Bags

IF Bags’ designer Isabella De Felice collaborates with artist Annachiara Barindelli to create a unique packaging for IF rope, which is an essential feature of the IF backpack.

The fun cardboard box features a beard-shaped cutout in the middle, surrounded by the illustration of a lumberjack in blue plaid shirt and red beanie. The uniqueness lies in the cutout, which reveals the product i.e, the rope, and integrates it with the imagery on the box. Depending on how the rope is coiled, and its color or texture, the lumberjack mascot will then sport a different look. Oh what fun!

If you haven’t heard, the IF bags is a collection of rope backpacks that is fully customizable and handmade in Italy. Check out the IF bags’ website for more info.