drawings for Toyota

I did a collection of drawings for a series of Toyota Rav4 ads. Here's a half page ad in last Friday's Globe and Mail (on page 3):

These ads are running in a variety of newspapers across Canada. There will be billboards too.

These were so fun to draw! It was a collection of outdoor Canadiana, as well as elements of the car. Here's a couple of close-ups:

Snowshoes and long underwear, man. I feel so patriotic. (Even though I live in a part of Canada that rarely gets snow, and never requires snowshoes or long underwear.)

Art direction by Lena Lee, Saatchi & Saatchi Canada.