Finally, clothes that celebrate authentic Native American culture

Bethany Yellowtail, a Native American (Northern Cheyenne and Apsáalooke) fashion designer, has created a collection for her brand, B. Yellowtail, to "authentically represent" her culture. More than the line's native prints and vibrant colors, the 26-year old wants consumers to distinguish between “native designed” and “native inspired.”

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Yellowtail grew up in a community where creativity was encouraged. However, the idea of becoming a fashion designer wasn't. Yellowtail explains to Mashable, "We don't have fashion designers that are well known in the mainstream; we don't breathe fashion design in my community. It was a foreign concept back then." Read more...