Residing in Ottawa,Ontario Spencer Edwards designed Proprpostur to focus on urban arts through out the city such as photography, music, and mainly fashion. Posture is defined as: A frame of mind affecting one's thoughts or behavior; an overall attitude as well as a characteristic way of bearing one's body; carriage. These definitions were used in a fashionable urban sense to create this concept. Growing up everyone was raise to always make sure their posture was always upright and proper. Giving your Proper Posture (ProprPostur)