#WATERTEST: WATERPROOF MAKE-UP, BY PUPA, JUST WHAT YOU NEED FOR THE BEACH AND MORE
When it comes to summer, make-up and long lasting hold are two opposite concepts until we decide to put waterproof products in our beauty case. They help us to avoid looking like a panda bear right after the first plunge.
From mascara to eyeliner to eyeshadow, waterproof make-up is not only useful on the beach or at the swimming pool, but it is also what you really need to face hot summer days or to look perfect at a ceremony, at a wedding or when practicing sports because it guarantees a great hold for long hours. Make-up stays on flawlessly also after a swim, when sweating or when there is humidity in the air as often happens in the summer.
Pupa knows this well and for this summer season they decided to fulfill two fundamental make-up needs: “water resistance” and “long lasting hold” introducing 3 products in their waterproof versions with innovative formulas. 3 beauty case must-haves for each one of us who is already dreaming about packing up and going on vacation:
VAMP! WATERPROOF MASCARA The best selling Mascara in perfume shops, here finally in its waterproof version.
VAMP! DEFINITION LINER Why should you give up on your eyeliner when you can get a perfect make-up that resists to water and high temperatures?
MADE TO LAST EYESHADOW forget about eyeshadow that either creases or makes you look like a panda bear. With the stick eyeshadow great hold is guaranteed, color stays on flawlessly for long.
We all know that during the summer the rate of selfies to post and pictures to share increases proportionally to temperatures… so we need to always look gorgeous, tanned and perfect.
Let us take you to the waterproof world, in which our make-up passes the water test with no problem and runny colors are just a faded memory. We’ll do this with three ideas that are linked to three different situations, which have the same type of risk in common: runny make-up at the beach or at the swimming pool, at the gym (or when practicing sport in general), and at a ceremony.
At the beach:“Crystal blue water, my favorite bikini, a great spot to lay down on the shore, my favorite magazine, everything is perfect… time for a selfie. Internal camera, a strategic sunray and the eyeliner coordinated with the color of my bikini. Click, share… wow! The first like comes from Marco!”
At the gym:“Jogging, step, sit-ups… all this work must be worth it, I know. Hey, but, how many squats I have done already, a million? What? Just me? It’s too hot in here, oh my God, here comes the guy I helped with the barbell last time. Oh no, I must be a disaster, I’m sweating, I better take a look in the mirror… oh well, that’s not too bad, mascara looks perfect, no panda bear effect whatsoever!”
At a best friend’s wedding:” I promised not to cry when I see her walk down the isle, I can handle that. Ok, we’ve grown up together, sharing every single thing and now she is getting married and will be moving 15 thousand kilometers away from me. Tears please hold back, it took me an hour to get this make-up done, I am the maid of honor and the photographer is here. My bag is super small, but I have a mirror: aha, not bad, tear test passed, make-up is still perfect!”
Three different situations, one common denominator, make-up that resists: #WATERTEST passed!
Watch the tutorial
L'articolo #WATERTEST: WATERPROOF MAKE-UP, BY PUPA, JUST WHAT YOU NEED FOR THE BEACH AND MORE sembra essere il primo su Pupa Style, PUPA Milano's blog.
