New colours Arne Jacobsens Series 7 chair

Arne Jacobsen Series 7 chair remains as relevant today as it did sixty years ago. To celebrate the sales of over seven million iconic chairs worldwide, Fritz Hansen asked Danish artist Tal R to pick nine new colours for the Series 7 chair.

As a following up to the 60 years anniversary and to celebrate the chair that has sold more than seven million copies so far, Fritz Hansen asked the Danish artist Tal R to pick nine new colours for the Series 7™ chair. Tal R is internationally celebrated for his profound sense of colour, which is also clearly evident in the beautiful colours he has chosen for the new editions of the Series 7™ chair. The new colours revitalize the design and let us see the iconic chair in a new light.

Tal R has created nine artistic colours, all blends and all variable colours that change with the light, the space, the seasons and other aspects of the environment. Because a colour is not just a colour but a complex and inconstant factor. That is why Fritz Hansen prefers artistic colours to industrial colours, diversity to uniformity and the natural to the artificial. The result is a piece of furniture that will continue to live, surprise and inspire.

In 1955, Arne Jacobsen set a new standard for chair design when he created Series 7™ – a design fit for the future. For eternity, some would say. The most sold stackable chair in design history, it has become a style icon and is seen by many as one of the finest examples of timeless design. It has remained popular for six decades – a period of profound changes in technology, culture and lifestyle. Series 7™ has now reached its 60th anniversary and is still in perfect shape to continue its journey towards new generations with new demands and new standards for design.

All images Fritz Hansen