WWD Then and Now

We are entering into a period of rapid change.

What has been the industry’s daily newspaper for as long as most of us can remember, has morphed into a weekly edition. Lucky magazine is being rumored to reduce to an online shop only, and Style.com will be absorbed under the umbrella of Vogue.com as a newly established VogueRunway.com (article from WWD here).

The domain Style.com will continue to exist, but as an e-commerce site only.

WWD seems to be taking the right step for their publication. They maintain their importance online by offering quick of the minute news as it occurs on WWD.com, and by condensing the once daily paper into a weekly edition, their presence within print still remains.

Even though this makes sense for now, there is no denying print is steadily on its way out. The question magazines are now facing is how to make that money back through their online platforms. It will be interesting to see if these magazines online shops (LuckyShops, ShopBazaar, and the soon to be revamped Style.com) will really be where people go to buy.