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According to [totally pointless] carefully researched statistics (produced by hard working scientists, using world renowned formulae) women take, on average, one hour and 12 minutes to get ready for a big night out (that’s 72 Minutes to you)! 72 whole minutes of buffing, preening and outfit changing before strutting our stuff to our destination of choice. Obviously because we’re worth it… The idea is that if you love fashion and you love a good night out you don’t mind sharing this with others just like you (we’ve seen your Facebook pics!) and this is what 72 Minutes is all about! Shop, share and dazzle the rest of us with your amazing style! Go on… you know you want to!
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