Welcome back for part 3 of our series on craft show selling success! Today we’re going to talk about how to set up your booth in order to showcase your products and attract plenty of buyers. Let’s get started!
Tips for Selling at Craft Shows, Part 3: Booth Setup
When it comes to setting up a craft show booth, there are a lot of areas to cover! So let’s break them down, one by one.
Step 1: Booth Size & Filling the Space
The first step is to know how big the booth is that you will be given. If possible, use painter’s tape to mark out a space in your home – your basement, garage, driveway, or even your living room! – in these dimensions. That way you can practice filling the space, and set up a “trial run” of your booth before the day of the show.
Once you know how much space you’ve got, it’s time to think about the larger pieces of furniture you want to use. These pieces might include:
Begin by adding in a few tables, and move on from there to determine the best arrangement of furniture. Try to make your booth welcoming – create a clear path for the customer to travel so that she can easily walk through your booth and see all of your wares without feeling trapped in a confined space. Remember that your booth can become crowded if you’re having a good show, so try to leave open space in the center and a few different access points to your displays.
Tip: Don’t have a lot of spare furniture? Don’t worry! You don’t have to buy everything new – try finding things you can repurpose! Dust off or paint a wooden ladder out of your garage and hang your products on the rungs. Dig a card table out of your basement and add a pretty tablecloth. You can even stack up 2-4 large plastic storage tubs on top of one another, cover them with fabric, and you’ve got an instant display stand or check-out station!
Step 2: Building up from the Bottom
Once you have your large pieces of furniture in place, it’s time to add smaller display areas. Your needs for display systems will vary depending on what you sell – large pieces of framed art, for instance, need a lot more space than jewelry does. But here are some basic tips for ways you can display your products on tabletops, and add extra space to a small booth by building up toward eye level:
Step 3: The Finishing Touches
When you have the logistics of your booth plan in place, it’s time to make it all work together with a cohesive branding statement. If you already have a website or shop where you sell your items, pull the colors from that shop and use them in your booth. Don’t have one yet? That’s okay! Pick a palette you like and go with that – maybe something seasonal, or something that catches your eye on Design Seeds.
The goal is not to overwhelm your customers with color, so keep it simple. The parts of your booth that will be filled with colorful products should just be neutral – think black tablecloths, white shelving, etc. Then you can add in pops of color in other areas to give your booth a cohesive look (like on the signs you use, and the smaller displays).
Here are some tips to help you put the finishing touches on your booth to make it polished and professional:
Do you have any suggestions for setting up a craft show booth? Share them with us in the comments! Then come back for the next post in our series, where we’ll talk about what to do on the day of the craft show. See you there!
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