Mobile order and pay functionality was tested in Portland, Oregon, starting early last December.
In order to use “mobile order & pay” you need to have an iPhone and accept the app’s location functionality. Starbucks has said that the Android version of this is coming soon.
This is huge. No waiting in line. It actually seems a little strange to me because I’m so used to saying what I want to baristas. I’ve been asked a few times if I’ve used the new Starbucks app with mobile order & pay. The answer is ‘no, not yet.’ I do hope to have the chance to give it a try. It’s just that it was tested in Portland (not Seattle) and I use an Android phone. As soon as I can, I’ll definitely give it a try.
I think this is super interesting. There’s no doubt, it’s an idea that customers have been asking for on MyStarbucksIdea.com. (Starbucks launched MyStarbucksIdea in March 2008: It’s an idea website where anyone can submit an idea for Starbucks.) Take a look at these MyStarbucksIdea.com threads: Order Your Drink Ahead of Time, Ability to order drinks from the Starbucks App, Order in advance, Order from smart phone while waiting in line, Order your drink from your phone, Order from your phone, Order through app, pre-order drinks prior to arrival, and there are many, many more such ideas on MyStarbucksIdea.com.
I’d love to hear what you think – Have you tried mobile order & pay at Starbucks? Would you use it?
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